Fill the inventory gap with the Audience Extension.
Audience Extension gives publishers the possibility of buying additional ad inventory based on their own first-party audience segments via Display & Video 360.
There are several benefits to using Audience Extension:
- Extended Inventory: When publisher is struggling with the inventory, using Audience extension can significantly increase available inventory for the campaign delivery, giving more room for additional layers of targeting and optimization.
- Advanced Targeting: Compared to owned and operated inventory, DV 360 delivery offers numerous targeting capabilities such as:
- user behavior
- household income
- proximity targeting (app only)
- Variety of formats: With Audience Extension publisher can offer their advertisers various additional ad formats that may not be available on their own and operated content, such as: video ads, various rich media formats, native ads etc.
- Delivery Controls: Prioritize quality over quantity of impressions.
- Performance: Gain higher CTR and conversion rate
- ROI: Spend advertisers’ budget more efficiently
- Insights: Get insights on which websites your audiences also visit and optimize your sites content to gain more similar visitors, like your audience.
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